A retail brand running paid social campaigns by hand: briefs, creatives, targeting and reporting, every week, by the same few people.
The weekly cycle was the same every week, and it still took the whole week. Nobody had time to test anything new.
Knowledge lived in people's heads: which audiences worked, which creatives did not, what the platform quirks were.
The team did not want to lose control of what went live. Automation had to mean approving, not disappearing.
The same shape as every engagement. The depth of each phase is what changes.
We mapped the weekly workflow step by step with the people doing it, and marked which steps needed judgement and which were pure repetition.
We defined the agents the workflow needed, what each one owns, and the approval points where a person stays in charge.
We specified an automation layer on top of the ad platform: agents draft, the team approves, the platform executes, the results come back as a report.
Designed to run with logging, monitoring and a human in the loop, so the team can see what ran and correct it.
[One line on what these screens show]
Chosen for the job, not for the CV. Boring where boring is right, new where it earns its place.
Numbers agreed with the client. Names left out on purpose.
If you feel your company can do more, it probably can. Most of the time the missing piece is quality technology, owned by a team that cares. A short call is enough to find out.